Profile, Benchmark, Measure: A Language for Intelligent Tennis

PROFILE, BENCHMARK, MEASURE: A LANGUAGE FOR INTELLIGENT TENNIS For more than a century, tennis has judged player development using two crude instruments: score and ranking / rating. On the surface, they appear to tell us everything we need to know. But the deeper you look, the clearer the limitations become. A 6–2, 6–2 scoreline can be … Read more

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Tactics and Strategy – Teach Junior Tennis Players to Play

IS THERE ENOUGH TACTICS AND STRATEGY COACHING IN JUNIOR TENNIS? Modern junior tennis training is increasingly dominated by stroke production—the biomechanics of hitting a forehand, backhand or serve in isolation. While technical skill is undeniably vital, it raises a fundamental question: Are we teaching juniors how to play tennis? Or just how to hit tennis … Read more

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The Problem with “Big” Tennis Data: Confusing Messages, Lazy Metrics

https://youtu.be/YzijCZVsiKM 135’s Head Analyst, Nick Scott, speaking to coaches at John McEnroe Tennis Academy, September, 2025 THE PROBLEM WITH “BIG” TENNIS DATA; CONFUSING MESSAGES, LAZY METRICS In today’s game, tennis players are being bombarded with what we call “big data”. Broad stats are everywhere – on the screen, in the app, on the wall! Yet, … Read more

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Player Profiling – Where Tactical Analysis Begins

RELATED ARTICLE: “What is the 135 Framework?” Player Profiling – Where Tactical Analysis Begins At 135 Tennis Intelligence, we believe that real improvement starts with a clear, objective understanding of how a player actually plays, not how they think they play, or how they’ve been told they play. That’s where 135 Player Profiling comes in. … Read more

135 Tennis Intelligence – What’s in a Name?

135 Tennis Intelligence – What’s in a Name? In years gone past, you may have known us as “135 Tennis Analytics” — a name that reflected our commitment to providing data insights for coaches, players, and parents. Some may remember us as “GT Stats”. But as our business evolved, so did our purpose. The words … Read more

135 Assist – Adding Depth to Tennis Player Analysis

135 Assist – Adding Depth to Tennis Player Analysis At 135 Tennis Intelligence, the foundation of our work is the 135 Framework – a system that breaks down the start, middle, and end of every point to create a detailed player profile. But sometimes, to understand the full picture, you need to go deeper. That’s … Read more

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What is the 135 Framework

WHAT IS THE 135 FRAMEWORK? At 135 Tennis Intelligence, we believe that understanding a player’s game starts with understanding patterns — not just point outcomes. The 135 Framework is our core methodology for profiling how a player competes, learns, and improves over time. It goes beyond traditional stats by focusing on the rally lengths that … Read more

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Why Traditional Tennis Data Fails the Individual Player

Why Traditional Tennis Data Fails the Individual Player Tennis is deeply personal. Every player has unique strengths, patterns, and tendencies. Yet much of the data in tennis today is built on generalizations – averages, assumptions, and surface-level metrics that may look impressive but tell us little about your player or your game. At 135 Tennis … Read more

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Tennis Data that makes Sense

Tennis Data Systems and Processes that makes Sense There are many tennis data and analytics providers now operating in the market, all of them using a similarly based method of analytics that involves “traditional” methods of reporting. The problem is, data alone doesn’t drive improvement, especially when, as is often the case, a lot of … Read more

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Why Players, Parents and Coaches Should Embrace Analytics from an Early Age

Why Players, Parents and Coaches Should Embrace Analytics Early In the world of junior tennis, the prevailing mindset often suggests that analytics and match analysis are tools reserved for older, more advanced players. Many young athletes don’t even consider engaging with analytics until they are nearing the end of their high school career, believing that … Read more