Profile, Benchmark, Measure: A Language for Intelligent Tennis

PROFILE, BENCHMARK, MEASURE: A LANGUAGE FOR INTELLIGENT TENNIS For more than a century, tennis has judged player development using two crude instruments: score and ranking / rating. On the surface, they appear to tell us everything we need to know. But the deeper you look, the clearer the limitations become. A 6–2, 6–2 scoreline can be … Read more

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Tactics and Strategy – Teach Junior Tennis Players to Play

IS THERE ENOUGH TACTICS AND STRATEGY COACHING IN JUNIOR TENNIS? Modern junior tennis training is increasingly dominated by stroke production—the biomechanics of hitting a forehand, backhand or serve in isolation. While technical skill is undeniably vital, it raises a fundamental question: Are we teaching juniors how to play tennis? Or just how to hit tennis … Read more

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The Problem with “Big” Tennis Data: Confusing Messages, Lazy Metrics

https://youtu.be/YzijCZVsiKM 135’s Head Analyst, Nick Scott, speaking to coaches at John McEnroe Tennis Academy, September, 2025 THE PROBLEM WITH “BIG” TENNIS DATA; CONFUSING MESSAGES, LAZY METRICS In today’s game, tennis players are being bombarded with what we call “big data”. Broad stats are everywhere – on the screen, in the app, on the wall! Yet, … Read more

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135 Assist – Adding Depth to Tennis Player Analysis

135 Assist – Adding Depth to Tennis Player Analysis At 135 Tennis Intelligence, the foundation of our work is the 135 Framework – a system that breaks down the start, middle, and end of every point to create a detailed player profile. But sometimes, to understand the full picture, you need to go deeper. That’s … Read more